Introducing RGK
Why I Built RGK
When Edison said, “I have not failed. I’ve just found 10,000 ways that won’t work,” he might as well have been talking about running an agency.
For the past eight years, I’ve lived the full spectrum of agency work – web and software development, marketing, SEO, paid ads, social media, the whole cycle. After countless iterations of my company, I’ve learned exactly what doesn’t scale, what breaks down, and what consistently drains profit.
The last few years became a process of stripping away the noise and doubling down on what we’re truly excellent at: software, web development, and support. When we focused there, everything accelerated. We became the behind-the-scenes development team for other agencies, and that’s when it hit me – agencies everywhere were wrestling with the same operational chaos we had spent years solving.
The Real Problem: Tools That Don’t Talk
Most agencies are duct-taped together with a stack of disconnected software: CRM, project management, time tracking, ticketing, billing, inboxes…the list keeps going. They all work, but none of them work together.
You can try the “fully customizable” platforms – Salesforce, Bonsai, Zoho – or patch it together with endless Zaps. But you end up with a system that’s fragile, slow, and constantly needs babysitting. Every integration feels like it’s held together with chewing gum.
RGK (Run – Grow – Keep) is the operating system we couldn’t find, so we built it. A unified platform where the core elements of running an agency actually integrate, stay in sync, and give you a single source of truth.
AI That Works Like a Second You
At the center of RGK is Greta – our deeply integrated AI layer that’s aware of everything happening in your agency.
Every data point flows through Greta: customer history, billing records, past tickets, SOPs, team activity, project timelines. That context allows Greta to surface insights, spot patterns, highlight gaps in your processes, and act as an intelligent first responder for your team.
Here’s the real leverage: with Greta in place, the talent you hire – whether junior, offshore, or part-time – can operate at a dramatically higher level because they’re supported by the full intelligence of your agency. Greta gives them the context, the guardrails, and the institutional knowledge they don’t naturally have. Your senior people stop being the bottleneck, and your cost to scale drops.
If you could duplicate yourself – the judgment, the history, the intuition – your agency would run differently. Greta is the closest thing to that.
Pricing Built for Agencies, Not SaaS Companies
Most tools block agencies from scaling because everything is tied to seats. Bringing in a contractor for a single project becomes a financial decision instead of an operational one.
Seats don’t reflect how agencies actually work. Teams flex. Contractors come and go. Project roles change weekly.
RGK is priced around how agencies scale in the real world – core team stability with flexible access for the specialists you need to pull in for specific projects. Your tooling shouldn’t fight your business model.
Introducing RGK
RGK is the OS we use to run our own operation. It’s opinionated enough to keep you out of the weeds, but flexible enough to adapt to how your agency works. It blends twenty years of software development with a decade of agency ownership into a structure, workflow, and toolkit that actually scales.
And for agencies with unique needs, RGK exposes a clean API and extensibility layer so you can tailor it even further.
This has been a long, deliberate build – and I’m excited to finally open it up to the industry. Agencies deserve a system that helps them run, grow, and keep their business without duct tape, workarounds, or constant reinvention.
RGK is that system.